Elon Musk has recently made a controversial acquisition of Twitter, but what does this mean for the cannabis industry?
The cannabis sector is now feeling the effects from the announcement that Elon Musk will acquire and rebrand one of their biggest competitors. Many are already speculating on how to avoid being banned by Tesla chief executive Elon Musk’s social media platform, while many more wonder if there may be some potential opportunities in light of this new development.

Elon Musk is a famous entrepreneur who has founded many companies, including Tesla and SpaceX. He recently bought Twitter for $10 billion. What does this mean for cannabis content?

Elon Musk, the billionaire, has formally accepted Twitter’s offer to acquire the firm. Elon’s investment is valued at $44 billion, or $52.40 per share.

Elon declared his ambitions to “make Twitter better than ever by upgrading the platform with new features, making the algorithms open source to improve trust, beating spam bots, and authenticating all people” in a statement made with the acquisition announcement.

Musk’s acquisition comes after the billionaire openly expressed his dissatisfaction with Twitter’s content moderation practices for years. Musk, a self-described “free speech absolutist,” believed that Twitter was failing to fulfill its responsibility as a “platform for free expression throughout the globe.”

Many anticipate Twitter’s restrictions and moderation to be dramatically reduced, given Musk’s views on social media and free speech. What impact will this have on cannabis material, which has a hard time gaining traction on a variety of other social media platforms? Let’s have a look at what we’ve got.

To his credit, Musk has never shied away from cannabis culture and everything that it encompasses. Musk’s controversial 2020 visit on The Joe Rogan Experience resulted in a viral picture of him smoking marijuana. Musk declared his intention to sell Tesla shares around $420 in 2018. Cannabis material would certainly be tolerated on a Musk-run Twitter. Is this, however, a significant departure from Twitter’s present position on cannabis content moderation?

When it comes to cannabis material, Twitter is one of the more tolerant social media networks. If you post about cannabis on TikTok or Instagram, for example, the post will be promptly removed and the user will be blacklisted. Meanwhile, most cannabis material is permitted on Twitter, with the exception of especially destructive statements.

Even with Musk at the helm, there are unlikely to be much changes to Twitter’s moderation policies, given the company’s existing permissive position on cannabis material. That isn’t to say that there won’t be adjustments to moderation for other categories of material.

What do you think will happen to Twitter now that Musk is in charge? Let us know what you think in the comments!


Cesar is a Marketing Associate at Veriheal, having been born in Mexico and reared in California. He may be seen working on yet another collage project when he isn’t browsing social media for the next online drama.

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